Vice President – Creative Director / McCann HumanCare, New York, New York // April 2016-Present

Hire, build and mentor digital creative and UX departments from the ground up: including the day-to-day leaders for each discipline. Lead digital creative vision/experience and strategic brand alignment for all brands in the agency. DTC/DTP Clients include Janssen, Novartis, AstraZeneca and Bayer. Develop and enforce a process and workflow together with operations, to initiate a streamlined system for digital projects start to finish. Partner with strategy to develop and build programs and campaigns from definition to delivery. Partner with senior technologists and media labs to brainstorm utilization of new technologies/innovations/platforms that speak inline to and align with respective brands and audiences Scope all digital campaigns/programs and incrementals for revenue growth and accuracy. Review and approve briefs with teams. Responsible for all digital organic growth and lead/support for new business growth.

Vice President – Digital Associate Creative Director / FCB Healthcare, New York, New York // July 201-March 2016

Build, develop, mentor and direct a digital creative department with a focus on the user experience. Create branded / unbranded campaigns and solutions for HCP / DTC / DTP including: Websites, microsites, banners, mobile and tablet sites / detail aids and apps, specifically for clientsTeva, Forrest, Merck, Cigna, Vivus and Lilly. Partner with account and strategy leads to build, develop, review and revise strategy / briefs to define and enhance projects. Core team member for client presentations and pitches. Lead internal kickoff, strategy and brainstorm meetings. Concept, review, guide and refine the work from my team.

Creative Director / Crestron Electronics Inc. Rockleigh, New Jersey // January 2010-July 2011

Manage and direct creative / strategic vision globally for the Crestron brand, with offices located in the United States (HQ), Europe, Asia and Latin America. Responsible for building the business / revenue with dynamic advertising across all channels: which includes, print ads, websites, landing pages, social media development, digital signage, digital billboards, email blasts, tradeshows, identity development and execution, brochures and sales kits. Broaden and enforce brand awareness and consistency on a global level. Develop, direct, maintain and approve brand integration and concepts produced from international offices. Establish senior client relationships, present and sell work to top tier management and their direct reports. Develop and mentor nine direct reports and multi-level staffs of art directors, designers, interactive managers and digital animators.

Digital Creative Director – Consultant / Electric Media, Fort Lee, New Jersey // June 2009-November 2009

Responsible for creative and strategic direction for partners, affiliate companies and brands. Work directly with the CEO on creative development and strategy on websites, landing pages, lead generation pages and banner campaigns. Mentor and train staff.

Digital Senior Art Director / Cheil Worldwide, Ridgefield Park, New Jersey // March 2007-March 2009

Developed conceptual interactive campaigns for client Samsung Electronics Corporation: Consumer Electronics for their HDTV lineup, cell phones, monitors, printers and home theater. Projects included: interactive design, social media platforms and sites, flash microsites, rich media banners, flash banners, landing pages and email blasts. Responsibilities included: Concept developments of projects, new business pitches, work cohesively with project managers, internal concept presentations and conducted client presentations.

Senior Art Director / Cosgrove Associates, New York, New York // April 2004-February 2007

Concepted and developed strategic print and online marketing vehicles for top tier financial institution clients VISA, Merrill Lynch, Bank of America, Wells Fargo, Chase and MBNA America. Projects included: Interactive design, microsites, landing pages, banners, email blasts, traditional advertising, direct marketing, relationship marketing, credit card design and event marketing. Responsibilities included: Strategy and execution of presentations with clients, new business pitches, managed production freelancers and budgeted projects with production and account managers.

Art Director / McCann-Erickson Momentum, New York, New York // February 2001-January 2004

Performed conceptually creative solutions for clients American Express, Qwest and Roche Pharmaceutical. Projects for clients included: American Express: Developed concepts into executions of traditional print advertising, promotions, tradeshows and programming for American Express properties such as NBA and World Golf affiliated events. Qwest: Art directed and developed print campaigns, storyboards and presentation materials for company’s brand launch. Roche Pharmaceutical: Developed print campaigns, designed and implemented concepts for web site architecture.

Education

School of Visual Arts: New York, New York - BFA in Advertising and Graphic Design, 1997
Parsons School of Design: New York, New York - Illustration / Fine Arts, 1993

Skills

Creative Brand Strategy, Creative Direction, Brand Building, Digital and Traditional Marketing / Advertising, Creative Concept / Strategy, Team Building,
Business Results, Consumer Attraction / Retention